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Distressing narratives.

The risks of delivering the wrong narrative at the wrong time.

By Tom Lodge20 August 2025

How might narratives cause distress?

In the August 2025 Lived Experience Advisory Panel workshop, we learned how narratives may cause distress (including frustration and feelings of exclusion) when they are poorly aligned with users’ circumstances, expectations, or identities. Though not an exhaustive list, our discussions identified several ways a narrative might be problematic:

  • Unrepresentative content
  • Unconvincing or inauthentic narrators
  • Omission or trivialisation of key experiences
  • Emotionally challenging material
  • Cultural insensitivity
  • Patronising content

User context is key and a person's own experiences will strongly shape how they respond to a narrative. One LEAP member, whilst watching a video narrative, had a strong reaction to a 'serving hatch' at a cafe as it represented '...everything I dreaded about joining a support group - serving hatch, cup of tea, elderly lady'. In another instance a participant found that a narrative was 'relevant', but with 'no explanation as to why he (was) immediately told (he) needed a care home'.

In the first case, there is clear frustration at the portrayal of dementia as a stereotype that does not reflect her own experience. In the second, the question of whether a partner should move into a care home strongly resonates, but is addressed only briefly within a broader narrative, which makes the moment feel trivialised despite its significance.

Although we cannot ever expect to perfectly match a narrative to a user's own experiences, given that mismatches can be harmful, we discussed the importance of ensuring approaches to mitigate and address harms are central to intervention design.

Lowering the risk of distressing narratives

What options are available to reduce the distressing effects of a narrative? We identified five promising areas. Four of them focus on preventing the delivery of a potentially distressing narrative, the fifth may provide support if a narrative causes distress.

1. Narrative production Our discussions revealed some core concerns that might be dealt with when narratives are first produced. We must pay careful attention to the choice of narrator (that they can authentically discuss a chosen topic). We must ensure that sufficient attention paid to known key events (loss of independence was a highly emotive discussion in the workshop). We must ensure the narrative respectful and/or representative of different cultures or under-served communities.

2. Narrative coverage Ensure a broad, representative range of narratives. Do we adequately represent different cultures, communities, types and stages of dementia, gender, relationship to person with dementia?

3. User intent Establish and match a user's intent to an appropriate narrative. This is not an insignificant challenge. We must be able to pick out what matters to a user and infer what is valuable, based on their experiences, world view, needs and immediate situation. We discussed how content that is distressing for a person at one point in time may be valuable or affirming, for the same person, at another time.

4. Signposting and anticipation Narratives won't always align with a user's own experiences, and we have seen that this can cause some distress and frustration. Therefore we must ensure that users' expectations are appropriately managed. In previous studies, content warnings were used to pre-warn participants of content that may cause distress (such as violence, self-harm, injustice and abuse). In our workshop, we found that distress may emerge from subtle, highly contextual reasons. Moreover, users may simply not know in advance what is likely to cause distress: a particular phrase, a familiar situation, a poor edit, a concept, idea or viewpoint. If there is no such thing thing as a universal set of content warnings; we'll need to help users build and articulate problematic narrative features as they use the intervention. Perhaps we should consider pre-consumption summaries that are capable to forewarning users about some of these more subtle aspects.

5. Reflection We suspect, from observations on how workshop participants used our prototype, that there is a place for supporting reflection on watched narratives. We found that the conversational interface lent itself to follow-up discussions (several participants, unbidden, discussed what they liked and disliked about what they'd watched). Might reflection also help to redress moments of discomfort or distress?